Email Marketing & Automation

Henteu, Surélék Henteu Paéh!

Abdi perhatoskeun tweet ieu ti Chuck Gose kamari. Éta ngarujuk kana tulisan dina halaman wéb New York Times anu disebut Surélék: Pencét Hapus. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Bakal generasi saterusna komunikasi béda ti professional kiwari? Leres pisan. Naha aranjeunna bakal lirén nganggo email sareng ngalaksanakeun sagala bisnis dina Facebook? Abdi cangcaya. Surélék masih mangrupa téhnologi gancang, efisien, kabuktian. Firma pamasaran email anu saé sapertos Indy's TargetTarget know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Hayu urang eureun jumping dina email geus maot! bandwagon jeung gantina diajar cara hadé ngagunakeun eta éféktif. Abdi hoyong komentar anjeun di handap.

Michael Reynolds

Abdi parantos janten pangusaha langkung ti dua puluh taun sareng parantos ngawangun sareng ngajual sababaraha usaha, kalebet agénsi pamasaran digital, perusahaan parangkat lunak, sareng usaha jasa anu sanés. Salaku hasil tina latar tukang bisnis kuring, kuring sering ngabantosan klien kuring kalayan tantangan anu sami, kalebet ngamimitian usaha, atanapi ngawangun sareng ngaoptimalkeun usaha.

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