E-commerce sareng Ritel

7 Stratégi anu Dianggo dina Kacerdasan Harga Ditetepkeun

dina IRCE, Kuring éta bisa diuk turun kalawan Mihir Kittur, ko-pangadeg sarta Kapala Inovasi Officer di Ugam, data badag analytics platform nu empowers pausahaan dagang nyieun lampah real-time nu ngaronjatkeun kinerja sharing. Ugam dibere dina acara pikeun ngabahas harga sareng kumaha perusahaan tiasa nyingkahan perang harga. Ku ngagunakeun sinyal paménta konsumen anu dikumpulkeun online sareng ngawangun kana strategi harga klienna, Ugam parantos tiasa ningkatkeun kinerja kategori ku cara ngaoptimalkeun aneka sareng eusi sareng harga.

Ieu 7 Strategi Harga Ditetepkeun

  1. Pangimeutan Harga Kalapa is a method of tracking competitor prices to gain a better understanding of retailers’ price positions in the market. Price Intelligence and Competitive Price Monitoring are often used interchangeably.
  2. Elastisitas Harga Kalapa nyaéta ukuran kumaha penjualan produk anjeun ngaréspon kana parobahan dina harga pesaing.
  3. bedah dinamis is the concept of pricing items based on variable market conditions. It’s the practice of determining prices dynamically (in a fluid manner) based on supply, demand, type of customers and/or other factors, such as weather.
  4. AKAL harga is the practice of getting a better understanding of your price position in the market compared to your competition. It allows retailers to be aware of market-level pricing intricacies and have insight into and awareness of their impact on the business.
  5. Optimisasi Harga nyaéta panerapan tina analytics that predict consumer behavior at the micro-market level and establish product availability and price to maximize revenue growth. The primary aim is selling the right product to the right customer at the right time for the right price.
  6. Harga Dumasar Aturan nya éta métode nangtukeun harga produk dumasar kana aturan / rumus. Sistim nu mantuan pikeun instan nerapkeun parobahan harga dina sagala skala jeung nyata ngurangan pangropéa harga.
    bedah dinamis is implemented through Rules-Based Pricing (i.e., “If competitor’s price drops to X, our price goes to Y,” “If a product is low on inventory, raise the price to Z.”)
  7. Harga Smart Dynamic is bedah dinamis with an additional level of customer intelligence that factors in Social Signals (e.g., product reviews, Facebook likes, Twitter mentions, etc.)

Anjeun tiasa maca sadayana ngeunaan Pricing Intelligence (dimana kuring ngagaduhan definisi ieu). Kacerdasan Harga Ugam eBook, haratis pikeun diundeur.

Ugam urang Harga AKAL jeung Optimasi solusi mangrupakeun solusi basis SaaS nu aggregates na blends real-time data kalapa, sinyal e-demand, data urus, data pangecér, sarta data pihak-katilu ngartos naon customer daék mayar, sarta harga smartly sacara real waktu.

harga-intelijen

Douglas Karr

Douglas Karr nyaeta CMO tina OpenINSIGHTS jeung pangadeg nu Martech Zone. Douglas geus mantuan puluhan startups MarTech suksés, geus mantuan dina karajinan alatan leuwih $ 5 bil dina akuisisi jeung Investasi Martech, sarta terus mantuan pausahaan dina ngalaksanakeun jeung ngajadikeun otomatis jualan na strategi marketing maranéhanana. Douglas mangrupikeun transformasi digital anu diakui sacara internasional sareng ahli MarTech sareng spiker. Douglas ogé panulis anu diterbitkeun tina pituduh Dummie sareng buku kapamimpinan bisnis.

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